For Business Professionals Who Keep Hearing About AI but Aren't Sure Where to Start.
A free 60-minute briefing on the fundamentals, where no technical experience is required
If your team is only using AI to draft emails and polish copy, you're barely scratching the surface, and probably losing ground to teams who aren't. The real advantage doesn't come from buying more software. It comes from understanding why AI works the way it does, so your team can start using it well.
You don't need a big tech budget or a technical background to get there. You need the right foundation. That's exactly what this free 60-minute AI Fundamentals session is built to give you.
This is where your AI journey starts. You'll learn the fundamentals behind how AI actually "thinks," so you can ask sharper questions, get better answers, and stop guessing at what these tools can really do.
Live Training with Sean Patterson | Navy Submarine Veteran and Ops Leader Who's Trained 1,000+ People on AI
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August 17th
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5:30-6:30 PM PT
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Live on Zoom
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100% Free
No credit card required. No sales call. Can't make it live? Register anyway and we'll send you the recording.
What You’ll Get in 60 Minutes
We focus on the fundamentals of AI:
1
How AI Actually Works (Without the Tech Jargon)
- What We’ll Cover: A clear, plain-English look at what's really happening when AI answers you. No computer-science background needed. We pull back the curtain just enough that AI stops feeling like a mysterious black box.
- The Benefit: Once the basics click, AI feels a lot less intimidating and a lot more predictable, and you start to see why it responds the way it does.
2
Why AI Responds the Way It Does (Your First Step to Better Prompts)
- What We’ll Cover: We'll walk through how AI takes in and processes what you ask it. This is the foundation everything else builds on, and the starting point for learning to prompt with intent.
- The Benefit: You'll begin to understand why the way you ask makes such a big difference, which is the first real step toward getting more useful answers out of AI.
3
The Shift From "Trying AI" to Actually Using It
- What We’ll Cover: More than tips, this is where your thinking about AI starts to change. You'll see what it looks like to make AI a daily habit instead of an occasional experiment, and take the first step toward using it that way.
- The Benefit: You leave with a new default. Instead of forgetting AI exists until someone reminds you, you start reaching for it in your everyday work, which is exactly where the real value (and continued learning) begins.
Don’t Miss This Live Educational Class If…
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You've tried ChatGPT (or other models) a few times but walked away thinking, "Okay, now what? How does this actually help my daily operations?"
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You are highly skeptical of AI vendors who promise overnight miracles with complex, expensive software integrations.
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You want to understand the framework yourself before asking your team to implement it, because true leadership means knowing how your tools work.
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You refuse to be the executive who blindly delegates AI strategy to an outsourced IT team and simply hopes for the best
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You are terrified of making the wrong technology bet and ending up with thousands of dollars in useless "digital shelfware."
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You do the same time-consuming tasks every week and have a feeling AI could help, but nobody has actually shown you how.
Meet Your Instructor: Sean Patterson
Sean Patterson isn't your typical tech consultant or Silicon Valley lecturer.
He's a former COO and CTO with real, mud-on-the-boots C-suite experience across public companies, private equity firms, and family-owned manufacturers. Before founding CrossGen AI, Sean operated heavy industrial facilities, helped scale Amazon's middle-mile logistics infrastructure from 20 to over 10,000 personnel, and led high-stakes operations for major healthcare expansions. Before entering the corporate world, he spent eight years serving as a submarine officer in the U.S. Navy.
Sean has sat in your seat. He knows what it's like to handle board pressure, manage tight budgets, and navigate a skeptical workforce.
After watching too many traditional businesses waste millions on automated software packages that nobody on their staff knew how to use, Sean launched CrossGen AI with a single core mandate: Don't buy AI. Learn AI. He coaches AI the way a personal trainer teaches physical fitness, focusing on hands-on practice, sustainable habits, and zero-jargon execution.
Why This Isn't Like Other AI Training
Let's call it like it is: you've probably been invited to half a dozen AI webinars this month. Most of them were thinly disguised sales pitches designed to back you into a corner.
Here is exactly how we operate differently:
The Standard AI Webinar
Focuses on locking you into proprietary software contracts.
Overwhelms you with complex coding, technical jargon, and buzzwords.
Promises instant, magic-bullet ROI with zero structural effort.
A one-and-done lecture that drops you straight onto a cold-call sales list.
The CrossGen AI Approach
We don't sell software. We teach you how to leverage systems that already exist.
Plain English only. If you can clearly describe a business problem, you can use our framework.
Principles over promises. We teach you how to think, manipulate variables, and understand the "why".
Built for the long game. Real adoption is a habit coached over time, not a corporate event.
What Other Non-Technical Leaders Are Saying
“If you are like myself, where you are being challenged to figure out ways to integrate AI into your daily work, I would highly recommend reaching out to Sean. His insights into AI and demonstrating in real-time its capabilities were better than most articles or training that I have seen thus far. It’s one thing to use AI, but its a game changer to understand its capabilities and unlock potential avenues that I previously didn’t know were possible.”
“I was a non-technical person when we first started talking… I had no coding experience whatsoever. Within about a week, I launched my first internal platform that we started to utilize. Sean helped me to stand up the entire tech piece of that value proposition. For a smaller team, for us to be able to automate some tasks and just take things off of our plate that were bogging us down through AI was a game changer. He just gave me the confidence to continue to dive in and get smarter with it.”
Ready to Actually Understand AI?
Understand How AI Works, and How to Start Putting It to Use
One hour live on Zoom. Walk away with real clarity on how AI works and the confidence to start using it with intent.
August 17th | 5:30-6:30 PM PT | Live on Zoom | 100% Free
Frequently Asked Questions
Q: Do I need any technical or coding experience?
A: Absolutely not. This class is built specifically for everyday business operators who have never used AI before, or who tried a consumer tool a few times and felt completely lost. If you can explain a workflow problem in plain English, you have all the prerequisites necessary to excel in this session.
Q: So, what’s the catch here?
A: There isn’t one. This live session is actually the very first module of our flagship 6-week training program. Instead of locking it behind a paywall, we choose to deliver it completely complimentary.
For the bulk of the class, we are there to educate you on AI fundamentals. In the last few minutes, we will map out how you can continue educating with us. There is no high-pressure pitch, no hidden fees, and continuing past Module 1 is entirely optional.
Q: What if I can’t make the live broadcast time?
A: We strongly encourage you to show up live so you can ask Sean questions and get real-time feedback. However, we understand operational schedules can get chaotic. Go ahead and register anyway; as long as you are on the list, our system will automatically email you the full recording right after the session wraps up.
Q: Can I register members of my executive or administrative team?
A: Yes. While the insights are targeted directly at business owners, decision-makers, and operational heads, your key managers will find immediate value here. Please just ensure that each member of your team registers individually so we can generate their unique Zoom access link.